January 9th, 2012 by Lindsay
Is your real estate marketing amazing? Well, if it is, perhaps you’re going in the wrong direction.
Lake Superior State University released a list of words that were used so habitually last year that they’ve been banned from use in 2012. Here’s a handful of the banned words you, as a real estate agent, should probably do your best to avoid according to LSSU.
Amazing. Honestly, I’m amazed (zing!) that this word hasn’t been listed before. It seems that recently, amazing is our default term of affirmation. I think we can do better this year. How about, instead of describing a listing as having an amazing view, you say it’s incredible or breathtaking?
Occupy. The Occupy Wall Street movement has exhausted the word occupy. So, if you’ve come up with any clever marketing plans using (Occupy Main Street?) move on.
Man Cave. Do any of the homes you’re selling come equipped with a Man Cave? It’s probably in your best interest to leave that part out of your listing information. Woman Cave, in case you’re concerned, is totally still fair game.
The New Normal. Despite the sad reality that a downturn economy and a struggling housing market is, in fact, The New Normal, let’s just not phrase it this way.
Ginormous. I know that it might seem that this is the only word to describe the huge mansion you’re selling, but separating ginormous into its roots – giant and enormous – will work just fine.
To get a list of all of the banished words for 2012, click here.http://www.advancedaccess.com/blog/index.php/2012/01/09/banished-words-of-2012/
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